Many have predicted that post Penguin update, SEO will turn out to become a little tougher; in other words it will be more difficult to achieve a good standing on search engines. More than half of sites have been seriously affected and this has caused their search engine rankings to drop. However, the purpose of this update was not to penalize these sites, but rather to serve as an effectual means of informing these different websites that the algorithm was being utilized to gain good rankings. It also helps many sites using SEO to change and maximize their use of effective SEO strategies.
Updates with regard to algorithm use in search engine rankings such as the Penguin apply to all websites found when using the Google search. The effects of these changes in search results become highly evident when variations of the site’s rankings also occur. Here are some basic ways to successfully get past the Penguin update:
- Keep the same URLs. Making frequent changes to your URLs, be it due to changing to the latest software or coming up with a new design, gives rise to more problems than solutions. In addition, doing so will likely lead the links to your sites to a “re-direct” or an “error” instead of landing successfully on your other URL. So, maintaining the same URLs as much as possible greatly helps.
- Keep your link profile highly relevant. The link profile of your website is extremely valuable. In fact, following the Penguin update, your link profile should be considered your main asset and should be well managed. When the search engine recognizes your link profile, it also detects the other sites that are linked to your website and also identifies what anchor text in these links was used and how they were acquired. As such, if it distinguishes suspicious and irrelevant links, like paid links, etc., the warning flag is raised and thereby will be termed as “flagged”. So, it is important to keep away from inappropriate and unrelated links. Rather, focus on a number of high-value links in your profile.
- Check and clean up your website. Always remember keep an eye on every detail of your website’s pages. Know and understand which ones will work out and which will not. Sure, you will always find some weak areas on your website that may have contributed to the dramatic drop of your search engine ranking. Study all the data and filter good contents containing specific and significant keywords. Remember also to keep track of the contents found on your website and improve it as often as necessary.
- Do away with problematic links. There are lots of problematic links that can be found on many websites and are sure to be flagged by Google. Some of which are links coming from poor quality websites and side-wide links found in the header or footer portions of some websites. Such kinds of low quality links are a common place for spamming. By eliminating this kind of link, the chances of being involved in ranking problems can be greatly minimized.