Since numerous websites on the internet are making use of plagiarized content, Google has decided to penalize any website is found violating the copyright laws consistently. Google stated that such websites not be indexed anymore and will no longer rank higher on search engine results.
The reason why site owners are using plagiarized content is that today’s technology makes it pretty easy to steal content and rephrase and share it all over the web. Most site owners who are doing this are not aware of copyright issue. Penalized websites will not only lose traffic from Google but also it will result in legal actions. Here are some tips that will protect your website from getting penalized by Google:
Seek permission from author before using his content
Most people do not think about seeking permission from the author before using his or her article. Some people think that it is okay to mention the source website and simply copy and paste the content from another website. This is not correct.
Some people think that if there is an issue of copyright infringement, they will get a notice from the source site owner to remove the content from the website. They think that if they remove the copied content after being reminded by the author, they can simply remove it from the website and there won’t be any issue. If your post requires you to copy certain text or phrases from another website, you should seek permission from the author before you republish it on your website. If the author is not providing you permission, you can simply rephrase and write it in your own words.
Overuse of keywords (Keyword Stuffing)
You know it very well that targeting certain keywords will help you drive traffic to your website. However, many site owners overdo it by repeating the keywords again and again throughout the post, in meta tags and just about on all the pages of the website. If you make repetitive use of your keywords, your readers will feel that the content is not written in a natural-sounding tone. Instead repeating the same keywords again, you should make use of LSI which stands for Latent Semantic Indexing.
At first LSI may sound complicated to you; however, it is nothing but making use of variations of your keywords or using related keywords in your content. Overuse of keywords has caused many websites to perform poorly. Hence, you need to wisely make use of LSI strategy to focus on all the possible variations of your keywords.
Expert bloggers know it pretty well that link building is one of the best SEO practices that can expose your website to wider audience and bring in healthy traffic. Link building is not about linking to any website to bring traffic. It is all about linking with sites that are relevant to your niche and performing nicely on search engine. You should never link with sites that appear spammy. Linking to random sites will never do any good to your website’s performance. Instead, Google can penalize your website for link spamming.