With the consistent release of Penguin and Panda update, Google only wishes to give more exposure to high quality websites and eliminating the appearance of bad sites on Google Search results. However, several sites that are not spammy but were not optimized well have also been hit badly with the recent release update from Google. There are several things you can do to recover from Google Penguin and Panda attack. Here are some of things that can help you get started:
Dealing with Google Penguin
Penguin update was released to thwart sites that were optimized excessively. These sites are the ones that have numerous junk links. Hence, your site needs to have links that appear natural and relevant. Since natural link building is a gradual process, sites using shortcuts for building links will not be spared by Google.
Dealing with Google Panda
Panda update was released to thwart sites that had low quality and spammy content. If your site contains plagiarized content or posts created using software, your site will be considered as problematic sites by Google and in no time you will see your site losing its ranking on search results. Here are some things you can do to make sure your site does not become victim to Panda update:
- Keyword density
Avoid excessive usage of keywords in your content. You should not go beyond 1-2% keyword density. You can make use of LSI keywords to use variations of your targeted keywords. Your posts should have a natural tone and should be easily readable and understandable.
- Use subheadings
Subheadings makes your content appear interesting as it divides your content into smaller topics. If your content does not have subheadings, the article will appear very plain to the site visitor and he will not be interested in reading the entire article. Subheadings can easily catch the attention of the reader and makes your content readable. Hence, to avoid being hit by Google Panda, you should make use of subheadings in your content.
Optimize Other Elements of Your Site
Apart from spammy content and poor links, even sites that are not navigation friendly and user-friendly are being penalized by Google. So, to protect your site from getting axed, you should concentrate in improving other elements of your site such as image descriptions, meta tags, page descriptions, article title, site performance, easy navigation, user-friendliness and so on.
Use Wiki Links
Thousands of sites are now resorting to Wiki links to overcome Penguin issue. However, the only thing you need to be considerate about is the fact that the Wiki Links you make is relevant to your website’s niche. The links should not appear automated. You should not be much concerned about the fact that the links are do follow or not.
The links placed through press release are not the ones that are placed unnecessarily. It does require you to submit press releases to media sites; however, they are free to decide whether to accept your press release or not. You need to write very compelling piece of content and it should definitely sound newsworthy. Do not stuff it with numerous links to your site.
Pictures make your site appear attractive and you can add links to them as well. From where can you find interesting photos for site. Photos that are available on Google Images cannot be used if they are being used by any other website. If you do so, it can lead to legal issues. Google allows you to use images from stock image websites. It is also important to add descriptions to your photos so that people can easily come across your photo and website when they perform a search on Google.