Pinterest engagement has become one of the most powerful internet marketing techniques. Pinterest is a photo sharing social networking website that been growing at an astounding pace since the time it was launched in May 2010. Within two years, it has achieved an Alexa Ranking of 38. The immense popularity of Pinterest shows that people like to spend much time on Pinterest.
The good thing about Pinterest is that every post has an image which when clicked, goes to the website link you are promoting. If you want to effectively use the ‘Pinterest engagement’ marketing technique, you need to make use of following tips:
Pinterest Engagement Tip #1 – Run Contests
People love to participate in contests and sweepstakes. When there is an opportunity to win prizes such as coupons or money or few seconds of fame through contests; people do not mind spending time on it. For Pinterest engagement, you can start a contest wherein you can give away prizes to users who has the best collection of pinned photos.
Peugeot Panamá has successfully mastered Pinterest engagement by creating several engaging contests on Pinterest. What they do is, they divide a photo of Peugeot car into few pieces. They post one of the pieces of the car on their Pinterest pinboard and then the followers are required to visit the Facebook page of Peugeot Panamá or their website pin to find the missing pieces of the car on their pinboard.
The first 5 people who manage to correctly join all the pieces of the car are awarded prizes. In order to win a contest run by Peugeot Panamá, you should follow them or one of the boards started by them so that they will be able to view your profile on their pinboard. Through contests, they not only manage to achieve plenty of shares on Pinterest but also earn manifold followers.
Pinterest Engagement Tip #2 – Adding Pinboard Contributors
You can make your contributors feel good when you reward them for their contribution by giving away something or by letting them get involved with the product they adore. In order to add a contributor, you need to login into your Pinterest account and at the top right corner, you need to click on your profile name and then click Boards. You will be able to see all the boards that you have already created.
Suppose you want to add contributors to your ‘Products I Love’ board, you can click on the Edit button below the thumbnail of your board. Here, you can edit the name, description and category of your board. Through ‘Who Can Pin?’, you can add contributors by typing their names one by one in the ‘Add another pinner’ field and pressing the Add button. This way you can add as many contributors as you want.
While you concentrate on developing your social media promotion, your fans will do the pinning for you. Shoot is a famous website that educates people on how to make and manage your own garden. Shoot’s Guest Gardening board is a powerful Pinterest engagement technique that encourages people to pin pictures of their plants and gardens and thereby become contributors for them. By doing this, Shoot has managed to advertise their board and brand page considerably. Every picture that is pinned on their board is getting shared several times. Pinterest engagement has helped them build a good relationship with their followers.