Worried About Penguin Update? Checkout Tips on Building Google Friendly Backlinks

The effective use of SEO techniques makes it possible to drive healthy traffic to your website. Among all the SEO techniques, building backlinks is one of the most powerful ways to boost traffic. In the recent past, Google has released Penguin updates which have caused many sites which were ranking well on search engine to lose their rankings. To make sure your website is not penalized by Google, you need to make effective use of backlinks. There are several things you need to take into consideration to build Google friendly backlinks. Here are they:

Natural links
Google is penalizing all those that are spreading spam content and messages to other sites by backlinking. Resorting to such unfair means to gain high rankings can cost your website dearly. If your site is hit by Google Penguin update, your site can get de-indexed. Google does not like people building backlinks to their site on their own. Hence, you need to make sure you keep natural looking links. You do not need to pay money to build such links. Building such links is a slow and steady process but these are quality links which won’t appear unnatural in Google’s eyes.

Relevant Backlinks
Apart from making efforts to make your links appear natural, you should also concentrate on building relevant backlinks. It is all about backlinking to those sites that have content that is relevant to your site. If you own a health blog, you need to have backlinks from well-performing health blogs.

Anchor text creativity
The text that you use in the anchor text should not appear spammy. Hence, you need to ensure that there is no excessive usage of keywords. You need to think of different and creative anchor text not only to grab the attention of your readers but also to make sure your site does not appear spammy to Google.

High Authority Backlinks
If you want your site to rake healthy and sizeable traffic, you need to get high authority backlinks. Mostly sites with high PR with relevant niche are considered as high authority sites. Here is an example, if you own a health blog and you have an interesting piece of article on curing skin disease like eczema. Suppose a famous health organization likes your article and writes an article with a link to your article on their site, you have managed to receive a strong authority backlink. High authority backlinks are nothing but strong links that you get world famous websites like YouTube, Facebook, etc.

Spy on Your Competitors
If you notice that your rival sites are ranking higher than your site, you need to find out what is going on. You need to find out what are they doing to get good rankings to learn what you are unable to do. To do this, you need to use your main keyword and search on Google. On the first page of the search result, you will be able to see your competitor sites. Go to backlinkwatch.com and use their links to find out which websites they are backlinking to. You can get in touch with these sites and place your links by submitting high quality contents.

Things You Can Do to Recover Google Penguin and Panda Update

With the consistent release of Penguin and Panda update, Google only wishes to give more exposure to high quality websites and eliminating the appearance of bad sites on Google Search results. However, several sites that are not spammy but were not optimized well have also been hit badly with the recent release update from Google. There are several things you can do to recover from Google Penguin and Panda attack. Here are some of things that can help you get started:

Dealing with Google Penguin
Penguin update was released to thwart sites that were optimized excessively. These sites are the ones that have numerous junk links. Hence, your site needs to have links that appear natural and relevant. Since natural link building is a gradual process, sites using shortcuts for building links will not be spared by Google.

Dealing with Google Panda
Panda update was released to thwart sites that had low quality and spammy content. If your site contains plagiarized content or posts created using software, your site will be considered as problematic sites by Google and in no time you will see your site losing its ranking on search results. Here are some things you can do to make sure your site does not become victim to Panda update:

  • Keyword density

Avoid excessive usage of keywords in your content. You should not go beyond 1-2% keyword density. You can make use of LSI keywords to use variations of your targeted keywords. Your posts should have a natural tone and should be easily readable and understandable.

  • Use subheadings

Subheadings makes your content appear interesting as it divides your content into smaller topics. If your content does not have subheadings, the article will appear very plain to the site visitor and he will not be interested in reading the entire article. Subheadings can easily catch the attention of the reader and makes your content readable. Hence, to avoid being hit by Google Panda, you should make use of subheadings in your content.

Optimize Other Elements of Your Site
Apart from spammy content and poor links, even sites that are not navigation friendly and user-friendly are being penalized by Google. So, to protect your site from getting axed, you should concentrate in improving other elements of your site such as image descriptions, meta tags, page descriptions, article title, site performance, easy navigation, user-friendliness and so on.

Use Wiki Links
Thousands of sites are now resorting to Wiki links to overcome Penguin issue. However, the only thing you need to be considerate about is the fact that the Wiki Links you make is relevant to your website’s niche. The links should not appear automated. You should not be much concerned about the fact that the links are do follow or not.

Press release
The links placed through press release are not the ones that are placed unnecessarily. It does require you to submit press releases to media sites; however, they are free to decide whether to accept your press release or not. You need to write very compelling piece of content and it should definitely sound newsworthy. Do not stuff it with numerous links to your site.

Interesting Pictures
Pictures make your site appear attractive and you can add links to them as well. From where can you find interesting photos for site. Photos that are available on Google Images cannot be used if they are being used by any other website. If you do so, it can lead to legal issues. Google allows you to use images from stock image websites. It is also important to add descriptions to your photos so that people can easily come across your photo and website when they perform a search on Google.

How to Get Rid of Spam Comments from Your WordPress Blog

Many WordPress blog owners often face a tough time in getting rid of spam messages that are posted as comments. By posting spam comments, spammers try to make your blog visitors to visit their own websites. Spammers can post spam comments manually or make use of ‘robots’ to post randomly. Such comments can degrade the quality of your website.

Thanks to the user-friendliness of WordPress blog, there are several things that you can do prevent spam messages. Here are the three steps that you can take to get rid of spam comments from your WordPress blog:

Stop comments for moderation
You can accept comments automatically from a trusted commenter. However, you can block all the comments from new comment posters for moderation. If comments are posted by a robot, it will be stopped automatically. If you find someone posting comments for getting link juice, you can mark his/her comment as spam and messages from that user won’t be bothering you again. If you trust a comment poster, he will post relevant comments and you can set your WordPress to automatically approve comments from him. If comments contain over 1 link, you can hold it up for moderation.

Modify .htaccess
The following code is very powerful in preventing access to a .htaccess file. It can greatly help in cutting down on unneeded comments. You can add the code under the root .htaccess.
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{REQUEST_METHOD} POST
RewriteCond %{REQUEST_URI} .wp-comments-post\.php*
RewriteCond %{HTTP_REFERER} !.yourwebsite.com.* [OR]
RewriteCond %{HTTP_USER_AGENT} ^$
RewriteRule (.*) ^http://%{REMOTE_ADDR}/$ [R=301,L]
</IfModule>

In the above code, you need to write the URL of your website instead of ‘yourwebsite.com’. It is effective in blocking all spam messages posted by spam bots. However, it is not that effective in blocking spam messages posted by humans.

Cookie File Plug-in
In order for a plug-in to function, it needs a stylesheet or an image of your original html-code in your site. When your site loads on a web browser, it will load your stylesheet or image and along with it, it will also place cookie. When a reader places a comment, the plug-in will look for the cookie file. If the file is found, the comment will show up. On the other hand, if the file is not present, the plug-in will consider that comment as spam.

The work of the plug-in is to check when the comment was posted. If the comment has been posted within 3 seconds of opening your site, it is most likely that comment is nothing but spam message. The settings page will allow you to set the desired time interval. The messages that are intercepted by the plug-in can be deleted immediately or you can store them up in a spam folder.

Akismet Plug-in
One of the most powerful and popular plug-ins from WordPress for thwarting spam comments is the Akismet plug-in. When your blog post receives a comment, it automatically will perform several tests to check whether the comment is good or spam. If the comment is found to be good, it will appear beneath your post. However, if it is negative, the comment will be sent to the trash folder. It does will in filtering spam comments by queuing them up which allows you to review them later to accept relevant comments. To use it, you need to register with them to get an API key.

Essentials Tips on Avoiding Unreliable SEO Company

Both small and large businesses are making great efforts to optimize their website so that people can easily find their site on search engine. Many businesses are depending on SEO companies for search engine marketing (SEM). However, you need to be choosy while searching for a good SEO company. Hiring an unreliable SEO company will only make your site perform miserably on search engine and you will only end up losing money that you spend on them. Here are essentials tips on how to avoid hiring an unreliable SEO company:

1. Don’t go with the cheapest one
Just because an SEO company is offering its services at low price, it should not be the only reason to hire them. As a buyer, you should be well aware of the services you need to promote your site. You may require services like SEO, PPC advertising, social media promotion and so on. It would be good for your website if you invest on a SEO company that is known for fulfilling its tasks in the promised time.

2. They should let you know their plan of action clearly
When you contact an SEO company for optimizing your site, they should clearly mention you about the steps they are going to take and how long each step is going to take to make your site search engine friendly. If the SEO company does not provide your accurate information of managing and delivering work, you should look for a better SEO service provider.

3. Go for a company that accepts revisions
Even though an SEO company outlines its work accurately and delivers it to you in time, sometimes their work may not please you. Hence, they should be ready to accept mistakes or make changes to the work they delivered to you to meet your expectations. A trustworthy SEO company will surely do its best to please its customer by offering customized service.

4. Check References and Previous Works
When you are looking for an SEO company, it always advisable to ask them to provide you some references of their old and existing clients. An honest SEO company will surely provide you enough references to build trust. If you find an SEO company making exaggerated claims, you should avoid such a company. The SEO vendor that you are going to hire should have been in business for over 3 years.

5. Be well prepared
To make sure you hire the right SEO service provider, you should also have enough knowledge about SEO to avoid overpricing and avail the best service that fits your budget. A good SEO service provider will educate you on the steps they will take to improve your site’s performance on search engine. However, even if some SEO vendors are well-known for providing quality service, some may not inform you in detail as to what SEO measures they will take to improve your website’s ranking. Hence, before approaching an SEO vendor, you should be well prepared about the different kinds of services that you should opt for. You can do this by spending some time on the web to educate yourself on the various types of SEO services.

SEO Trends after Google Penguin Update

Many have predicted that post Penguin update, SEO will turn out to become a little tougher; in other words it will be more difficult to achieve a good standing on search engines. More than half of sites have been seriously affected and this has caused their search engine rankings to drop.  However, the purpose of this update was not to penalize these sites, but rather to serve as an effectual means of informing these different websites that the algorithm was being utilized to gain good rankings.   It also helps many sites using SEO to change and maximize their use of effective SEO strategies.

Updates with regard to algorithm use in search engine rankings such as the Penguin apply to all websites found when using the Google search. The effects of these changes in search results become highly evident when variations of the site’s rankings also occur.  Here are some basic ways to successfully get past the Penguin update:

  1. Keep the same URLs. Making frequent changes to your URLs, be it due to changing to the latest software or coming up with a new design, gives rise to more problems than solutions. In addition, doing so will likely lead the links to your sites to a “re-direct” or an “error” instead of landing successfully on your other URL. So, maintaining the same URLs as much as possible greatly helps.
  2. Keep your link profile highly relevant. The link profile of your website is extremely valuable.  In fact, following the Penguin update, your link profile should be considered your main asset and should be well managed. When the search engine recognizes your link profile, it also detects the other sites that are linked to your website and also identifies what anchor text in these links was used and how they were acquired. As such, if it distinguishes suspicious and irrelevant links, like paid links, etc., the warning flag is raised and thereby will be termed as “flagged”. So, it is important to keep away from inappropriate and unrelated links. Rather, focus on a number of high-value links in your profile.
  3. Check and clean up your website. Always remember keep an eye on every detail of your website’s pages. Know and understand which ones will work out and which will not.  Sure, you will always find some weak areas on your website that may have contributed to the dramatic drop of your search engine ranking. Study all the data and filter good contents containing specific and significant keywords. Remember also to keep track of the contents found on your website and improve it as often as necessary.
  4. Do away with problematic links. There are lots of problematic links that can be found on many websites and are sure to be flagged by Google. Some of which are links coming from poor quality websites and side-wide links found in the header or footer portions of some websites. Such kinds of low quality links are a common place for spamming. By eliminating this kind of link, the chances of being involved in ranking problems can be greatly minimized.

 

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