The effective use of SEO techniques makes it possible to drive healthy traffic to your website. Among all the SEO techniques, building backlinks is one of the most powerful ways to boost traffic. In the recent past, Google has released Penguin updates which have caused many sites which were ranking well on search engine to lose their rankings. To make sure your website is not penalized by Google, you need to make effective use of backlinks. There are several things you need to take into consideration to build Google friendly backlinks. Here are they:
Google is penalizing all those that are spreading spam content and messages to other sites by backlinking. Resorting to such unfair means to gain high rankings can cost your website dearly. If your site is hit by Google Penguin update, your site can get de-indexed. Google does not like people building backlinks to their site on their own. Hence, you need to make sure you keep natural looking links. You do not need to pay money to build such links. Building such links is a slow and steady process but these are quality links which won’t appear unnatural in Google’s eyes.
Apart from making efforts to make your links appear natural, you should also concentrate on building relevant backlinks. It is all about backlinking to those sites that have content that is relevant to your site. If you own a health blog, you need to have backlinks from well-performing health blogs.
Anchor text creativity
The text that you use in the anchor text should not appear spammy. Hence, you need to ensure that there is no excessive usage of keywords. You need to think of different and creative anchor text not only to grab the attention of your readers but also to make sure your site does not appear spammy to Google.
High Authority Backlinks
If you want your site to rake healthy and sizeable traffic, you need to get high authority backlinks. Mostly sites with high PR with relevant niche are considered as high authority sites. Here is an example, if you own a health blog and you have an interesting piece of article on curing skin disease like eczema. Suppose a famous health organization likes your article and writes an article with a link to your article on their site, you have managed to receive a strong authority backlink. High authority backlinks are nothing but strong links that you get world famous websites like YouTube, Facebook, etc.
Spy on Your Competitors
If you notice that your rival sites are ranking higher than your site, you need to find out what is going on. You need to find out what are they doing to get good rankings to learn what you are unable to do. To do this, you need to use your main keyword and search on Google. On the first page of the search result, you will be able to see your competitor sites. Go to backlinkwatch.com and use their links to find out which websites they are backlinking to. You can get in touch with these sites and place your links by submitting high quality contents.