Worried About Penguin Update? Checkout Tips on Building Google Friendly Backlinks

The effective use of SEO techniques makes it possible to drive healthy traffic to your website. Among all the SEO techniques, building backlinks is one of the most powerful ways to boost traffic. In the recent past, Google has released Penguin updates which have caused many sites which were ranking well on search engine to lose their rankings. To make sure your website is not penalized by Google, you need to make effective use of backlinks. There are several things you need to take into consideration to build Google friendly backlinks. Here are they:

Natural links
Google is penalizing all those that are spreading spam content and messages to other sites by backlinking. Resorting to such unfair means to gain high rankings can cost your website dearly. If your site is hit by Google Penguin update, your site can get de-indexed. Google does not like people building backlinks to their site on their own. Hence, you need to make sure you keep natural looking links. You do not need to pay money to build such links. Building such links is a slow and steady process but these are quality links which won’t appear unnatural in Google’s eyes.

Relevant Backlinks
Apart from making efforts to make your links appear natural, you should also concentrate on building relevant backlinks. It is all about backlinking to those sites that have content that is relevant to your site. If you own a health blog, you need to have backlinks from well-performing health blogs.

Anchor text creativity
The text that you use in the anchor text should not appear spammy. Hence, you need to ensure that there is no excessive usage of keywords. You need to think of different and creative anchor text not only to grab the attention of your readers but also to make sure your site does not appear spammy to Google.

High Authority Backlinks
If you want your site to rake healthy and sizeable traffic, you need to get high authority backlinks. Mostly sites with high PR with relevant niche are considered as high authority sites. Here is an example, if you own a health blog and you have an interesting piece of article on curing skin disease like eczema. Suppose a famous health organization likes your article and writes an article with a link to your article on their site, you have managed to receive a strong authority backlink. High authority backlinks are nothing but strong links that you get world famous websites like YouTube, Facebook, etc.

Spy on Your Competitors
If you notice that your rival sites are ranking higher than your site, you need to find out what is going on. You need to find out what are they doing to get good rankings to learn what you are unable to do. To do this, you need to use your main keyword and search on Google. On the first page of the search result, you will be able to see your competitor sites. Go to backlinkwatch.com and use their links to find out which websites they are backlinking to. You can get in touch with these sites and place your links by submitting high quality contents.

Things You Can Do to Recover Google Penguin and Panda Update

With the consistent release of Penguin and Panda update, Google only wishes to give more exposure to high quality websites and eliminating the appearance of bad sites on Google Search results. However, several sites that are not spammy but were not optimized well have also been hit badly with the recent release update from Google. There are several things you can do to recover from Google Penguin and Panda attack. Here are some of things that can help you get started:

Dealing with Google Penguin
Penguin update was released to thwart sites that were optimized excessively. These sites are the ones that have numerous junk links. Hence, your site needs to have links that appear natural and relevant. Since natural link building is a gradual process, sites using shortcuts for building links will not be spared by Google.

Dealing with Google Panda
Panda update was released to thwart sites that had low quality and spammy content. If your site contains plagiarized content or posts created using software, your site will be considered as problematic sites by Google and in no time you will see your site losing its ranking on search results. Here are some things you can do to make sure your site does not become victim to Panda update:

  • Keyword density

Avoid excessive usage of keywords in your content. You should not go beyond 1-2% keyword density. You can make use of LSI keywords to use variations of your targeted keywords. Your posts should have a natural tone and should be easily readable and understandable.

  • Use subheadings

Subheadings makes your content appear interesting as it divides your content into smaller topics. If your content does not have subheadings, the article will appear very plain to the site visitor and he will not be interested in reading the entire article. Subheadings can easily catch the attention of the reader and makes your content readable. Hence, to avoid being hit by Google Panda, you should make use of subheadings in your content.

Optimize Other Elements of Your Site
Apart from spammy content and poor links, even sites that are not navigation friendly and user-friendly are being penalized by Google. So, to protect your site from getting axed, you should concentrate in improving other elements of your site such as image descriptions, meta tags, page descriptions, article title, site performance, easy navigation, user-friendliness and so on.

Use Wiki Links
Thousands of sites are now resorting to Wiki links to overcome Penguin issue. However, the only thing you need to be considerate about is the fact that the Wiki Links you make is relevant to your website’s niche. The links should not appear automated. You should not be much concerned about the fact that the links are do follow or not.

Press release
The links placed through press release are not the ones that are placed unnecessarily. It does require you to submit press releases to media sites; however, they are free to decide whether to accept your press release or not. You need to write very compelling piece of content and it should definitely sound newsworthy. Do not stuff it with numerous links to your site.

Interesting Pictures
Pictures make your site appear attractive and you can add links to them as well. From where can you find interesting photos for site. Photos that are available on Google Images cannot be used if they are being used by any other website. If you do so, it can lead to legal issues. Google allows you to use images from stock image websites. It is also important to add descriptions to your photos so that people can easily come across your photo and website when they perform a search on Google.

© 2017 SEO Scorpio. All rights reserved. Site Admin · Entries RSS · Comments RSS