iPhone 5 is missing the “Steve Jobs Effect”


All iPhone enthusiasts have been anxiously waiting for the release of the new iPhone 5 since we felt let down with the release of the iPhone 4S. The release of iPhone 4S was well awaited for changes in the shape of the iPhone. But instead Apple improved the Processor (dual-core Apple A5 chip) and the Camera. I mean it’s not bad to have a better processor but what difference does it make for a common person like me?

Any how I personally did not upgrade to the iPhone 4S and had allocated a special “Budget” for the new iPhone 5. But I was shocked to know that they have again improved the Processor (dual-core Apple A6 chip) and the camera and the shape is almost the same. To know the difference you have to have both 4S and 5 present at the same time. The main difference i.e. “the increased length” adds an extra row to the apps on your springboard and that’s it. you can look for yourself in the image bellow, a difference of half an inch in the lengths.


We wanted an iPhone 5 that is unique and with completely different look than the previous versions of the “Family”. But with the latest addition to the iPhone family, we have to hire and expert to tell the difference.

At last I would like to quote from the Facebook status update of a friend of mine that says and I quote:

 “You know what’s the one and only feature that iPhone 5 lacks? – It’s the Steve Jobs :(
That’s my review of the shiny new one.”


Why Well-Known Companies are Now Embracing Social Media Marketing?

Social media marketing is today being embraced by the well-known companies who have previously been reluctant in using search engine optimization (SEO) and social media channels in their marketing strategies. There are various reasons which are cited as the main contributing factors in using social media in the marketing campaigns of these big companies and they include:

• Increased cost of advertising from traditional marketing techniques

• The increasing use of social media by many consumers

• The ability to influence the buying behavior of consumers through social media

• Real time results realized from social media marketing

Procter and Gamble
For two years in a row, Procter and Gamble (P&G) continued to register increased spending on paid media channels such as televisions and pay-per-click. Apparently, as it realized the increased budget in advertising in 2009 and 2010, it continued to watch its sales stall.
In 2011, P&G spend a staggering $10 billion is paid advertising, which was a 24% increase in the last two year. In the same period, it recorded a sales increase by 6%. What this means is that the budget of this giant company kept on increasing while there was no significant growth in sales. The company also announced that it was planning to lay off about 1,600 employees including marketers as a way to cut down the escalating marketing costs. (more…)

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