Worried About Penguin Update? Checkout Tips on Building Google Friendly Backlinks

The effective use of SEO techniques makes it possible to drive healthy traffic to your website. Among all the SEO techniques, building backlinks is one of the most powerful ways to boost traffic. In the recent past, Google has released Penguin updates which have caused many sites which were ranking well on search engine to lose their rankings. To make sure your website is not penalized by Google, you need to make effective use of backlinks. There are several things you need to take into consideration to build Google friendly backlinks. Here are they:

Natural links
Google is penalizing all those that are spreading spam content and messages to other sites by backlinking. Resorting to such unfair means to gain high rankings can cost your website dearly. If your site is hit by Google Penguin update, your site can get de-indexed. Google does not like people building backlinks to their site on their own. Hence, you need to make sure you keep natural looking links. You do not need to pay money to build such links. Building such links is a slow and steady process but these are quality links which won’t appear unnatural in Google’s eyes.

Relevant Backlinks
Apart from making efforts to make your links appear natural, you should also concentrate on building relevant backlinks. It is all about backlinking to those sites that have content that is relevant to your site. If you own a health blog, you need to have backlinks from well-performing health blogs.

Anchor text creativity
The text that you use in the anchor text should not appear spammy. Hence, you need to ensure that there is no excessive usage of keywords. You need to think of different and creative anchor text not only to grab the attention of your readers but also to make sure your site does not appear spammy to Google.

High Authority Backlinks
If you want your site to rake healthy and sizeable traffic, you need to get high authority backlinks. Mostly sites with high PR with relevant niche are considered as high authority sites. Here is an example, if you own a health blog and you have an interesting piece of article on curing skin disease like eczema. Suppose a famous health organization likes your article and writes an article with a link to your article on their site, you have managed to receive a strong authority backlink. High authority backlinks are nothing but strong links that you get world famous websites like YouTube, Facebook, etc.

Spy on Your Competitors
If you notice that your rival sites are ranking higher than your site, you need to find out what is going on. You need to find out what are they doing to get good rankings to learn what you are unable to do. To do this, you need to use your main keyword and search on Google. On the first page of the search result, you will be able to see your competitor sites. Go to backlinkwatch.com and use their links to find out which websites they are backlinking to. You can get in touch with these sites and place your links by submitting high quality contents.

Things You Can Do to Recover Google Penguin and Panda Update

With the consistent release of Penguin and Panda update, Google only wishes to give more exposure to high quality websites and eliminating the appearance of bad sites on Google Search results. However, several sites that are not spammy but were not optimized well have also been hit badly with the recent release update from Google. There are several things you can do to recover from Google Penguin and Panda attack. Here are some of things that can help you get started:

Dealing with Google Penguin
Penguin update was released to thwart sites that were optimized excessively. These sites are the ones that have numerous junk links. Hence, your site needs to have links that appear natural and relevant. Since natural link building is a gradual process, sites using shortcuts for building links will not be spared by Google.

Dealing with Google Panda
Panda update was released to thwart sites that had low quality and spammy content. If your site contains plagiarized content or posts created using software, your site will be considered as problematic sites by Google and in no time you will see your site losing its ranking on search results. Here are some things you can do to make sure your site does not become victim to Panda update:

  • Keyword density

Avoid excessive usage of keywords in your content. You should not go beyond 1-2% keyword density. You can make use of LSI keywords to use variations of your targeted keywords. Your posts should have a natural tone and should be easily readable and understandable.

  • Use subheadings

Subheadings makes your content appear interesting as it divides your content into smaller topics. If your content does not have subheadings, the article will appear very plain to the site visitor and he will not be interested in reading the entire article. Subheadings can easily catch the attention of the reader and makes your content readable. Hence, to avoid being hit by Google Panda, you should make use of subheadings in your content.

Optimize Other Elements of Your Site
Apart from spammy content and poor links, even sites that are not navigation friendly and user-friendly are being penalized by Google. So, to protect your site from getting axed, you should concentrate in improving other elements of your site such as image descriptions, meta tags, page descriptions, article title, site performance, easy navigation, user-friendliness and so on.

Use Wiki Links
Thousands of sites are now resorting to Wiki links to overcome Penguin issue. However, the only thing you need to be considerate about is the fact that the Wiki Links you make is relevant to your website’s niche. The links should not appear automated. You should not be much concerned about the fact that the links are do follow or not.

Press release
The links placed through press release are not the ones that are placed unnecessarily. It does require you to submit press releases to media sites; however, they are free to decide whether to accept your press release or not. You need to write very compelling piece of content and it should definitely sound newsworthy. Do not stuff it with numerous links to your site.

Interesting Pictures
Pictures make your site appear attractive and you can add links to them as well. From where can you find interesting photos for site. Photos that are available on Google Images cannot be used if they are being used by any other website. If you do so, it can lead to legal issues. Google allows you to use images from stock image websites. It is also important to add descriptions to your photos so that people can easily come across your photo and website when they perform a search on Google.

Happy BirthDay GOOGLE

Google has turned 14 today, Happy Birthday for today and a lot more to come in the future. You have really made Internet Search easy and fun.

SEO Trends after Google Penguin Update

Many have predicted that post Penguin update, SEO will turn out to become a little tougher; in other words it will be more difficult to achieve a good standing on search engines. More than half of sites have been seriously affected and this has caused their search engine rankings to drop.  However, the purpose of this update was not to penalize these sites, but rather to serve as an effectual means of informing these different websites that the algorithm was being utilized to gain good rankings.   It also helps many sites using SEO to change and maximize their use of effective SEO strategies.

Updates with regard to algorithm use in search engine rankings such as the Penguin apply to all websites found when using the Google search. The effects of these changes in search results become highly evident when variations of the site’s rankings also occur.  Here are some basic ways to successfully get past the Penguin update:

  1. Keep the same URLs. Making frequent changes to your URLs, be it due to changing to the latest software or coming up with a new design, gives rise to more problems than solutions. In addition, doing so will likely lead the links to your sites to a “re-direct” or an “error” instead of landing successfully on your other URL. So, maintaining the same URLs as much as possible greatly helps.
  2. Keep your link profile highly relevant. The link profile of your website is extremely valuable.  In fact, following the Penguin update, your link profile should be considered your main asset and should be well managed. When the search engine recognizes your link profile, it also detects the other sites that are linked to your website and also identifies what anchor text in these links was used and how they were acquired. As such, if it distinguishes suspicious and irrelevant links, like paid links, etc., the warning flag is raised and thereby will be termed as “flagged”. So, it is important to keep away from inappropriate and unrelated links. Rather, focus on a number of high-value links in your profile.
  3. Check and clean up your website. Always remember keep an eye on every detail of your website’s pages. Know and understand which ones will work out and which will not.  Sure, you will always find some weak areas on your website that may have contributed to the dramatic drop of your search engine ranking. Study all the data and filter good contents containing specific and significant keywords. Remember also to keep track of the contents found on your website and improve it as often as necessary.
  4. Do away with problematic links. There are lots of problematic links that can be found on many websites and are sure to be flagged by Google. Some of which are links coming from poor quality websites and side-wide links found in the header or footer portions of some websites. Such kinds of low quality links are a common place for spamming. By eliminating this kind of link, the chances of being involved in ranking problems can be greatly minimized.


How Cheap SEO Service Can Ruin Your Business By Making You Spend More

When you are starting a new online business, you may not have enough funds to hire a professional SEO service. In such situations, many site owners consider hiring the services of cheap SEO companies. Some SEO companies make use of unethical SEO practices and offer their services at cheap price. And then such site owners may find themselves in lurching situations when their websites are blocked or show poor performance.

If you hire such a SEO company to do SEO for you, you will end up spending more money in fixing all the shoddy work done by your previous SEO provider that promised to optimize your site at low price. Here are some of the services offered by cheap SEO providers that can land your website and your business in jeopardy:

Cheap link building campaigns
Google penalizes websites that does link spamming. Google’s Penguin update, an algorithm to thwart spammy websites is something you need to be aware of before you SEO companies that offer cheap link building campaigns. Buying links to achieve build links in less time is unethical SEO practice. Healthy link building cannot be achieved overnight. A reputed SEO company can offer you well-established network of websites for building quality links. However, you will have to spend more money for it. (more…)

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