Worried About Penguin Update? Checkout Tips on Building Google Friendly Backlinks

The effective use of SEO techniques makes it possible to drive healthy traffic to your website. Among all the SEO techniques, building backlinks is one of the most powerful ways to boost traffic. In the recent past, Google has released Penguin updates which have caused many sites which were ranking well on search engine to lose their rankings. To make sure your website is not penalized by Google, you need to make effective use of backlinks. There are several things you need to take into consideration to build Google friendly backlinks. Here are they:

Natural links
Google is penalizing all those that are spreading spam content and messages to other sites by backlinking. Resorting to such unfair means to gain high rankings can cost your website dearly. If your site is hit by Google Penguin update, your site can get de-indexed. Google does not like people building backlinks to their site on their own. Hence, you need to make sure you keep natural looking links. You do not need to pay money to build such links. Building such links is a slow and steady process but these are quality links which won’t appear unnatural in Google’s eyes.

Relevant Backlinks
Apart from making efforts to make your links appear natural, you should also concentrate on building relevant backlinks. It is all about backlinking to those sites that have content that is relevant to your site. If you own a health blog, you need to have backlinks from well-performing health blogs.

Anchor text creativity
The text that you use in the anchor text should not appear spammy. Hence, you need to ensure that there is no excessive usage of keywords. You need to think of different and creative anchor text not only to grab the attention of your readers but also to make sure your site does not appear spammy to Google.

High Authority Backlinks
If you want your site to rake healthy and sizeable traffic, you need to get high authority backlinks. Mostly sites with high PR with relevant niche are considered as high authority sites. Here is an example, if you own a health blog and you have an interesting piece of article on curing skin disease like eczema. Suppose a famous health organization likes your article and writes an article with a link to your article on their site, you have managed to receive a strong authority backlink. High authority backlinks are nothing but strong links that you get world famous websites like YouTube, Facebook, etc.

Spy on Your Competitors
If you notice that your rival sites are ranking higher than your site, you need to find out what is going on. You need to find out what are they doing to get good rankings to learn what you are unable to do. To do this, you need to use your main keyword and search on Google. On the first page of the search result, you will be able to see your competitor sites. Go to backlinkwatch.com and use their links to find out which websites they are backlinking to. You can get in touch with these sites and place your links by submitting high quality contents.

Protecting Your Website From Getting Penalized by Google

Since numerous websites on the internet are making use of plagiarized content, Google has decided to penalize any website is found violating the copyright laws consistently. Google stated that such websites not be indexed anymore and will no longer rank higher on search engine results.

The reason why site owners are using plagiarized content is that today’s technology makes it pretty easy to steal content and rephrase and share it all over the web. Most site owners who are doing this are not aware of copyright issue. Penalized websites will not only lose traffic from Google but also it will result in legal actions. Here are some tips that will protect your website from getting penalized by Google:

Seek permission from author before using his content
Most people do not think about seeking permission from the author before using his or her article. Some people think that it is okay to mention the source website and simply copy and paste the content from another website. This is not correct.

Some people think that if there is an issue of copyright infringement, they will get a notice from the source site owner to remove the content from the website. They think that if they remove the copied content after being reminded by the author, they can simply remove it from the website and there won’t be any issue. If your post requires you to copy certain text or phrases from another website, you should seek permission from the author before you republish it on your website. If the author is not providing you permission, you can simply rephrase and write it in your own words.

Overuse of keywords (Keyword Stuffing)
You know it very well that targeting certain keywords will help you drive traffic to your website. However, many site owners overdo it by repeating the keywords again and again throughout the post, in meta tags and just about on all the pages of the website. If you make repetitive use of your keywords, your readers will feel that the content is not written in a natural-sounding tone. Instead repeating the same keywords again, you should make use of LSI which stands for Latent Semantic Indexing.

At first LSI may sound complicated to you; however, it is nothing but making use of variations of your keywords or using related keywords in your content. Overuse of keywords has caused many websites to perform poorly. Hence, you need to wisely make use of LSI strategy to focus on all the possible variations of your keywords.

Link spam
Expert bloggers know it pretty well that link building is one of the best SEO practices that can expose your website to wider audience and bring in healthy traffic. Link building is not about linking to any website to bring traffic. It is all about linking with sites that are relevant to your niche and performing nicely on search engine. You should never link with sites that appear spammy. Linking to random sites will never do any good to your website’s performance. Instead, Google can penalize your website for link spamming.

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